Creative Optimization is a privately held company based in Sweden, founded by leading experts in optimization and forestry. Creative Optimization develops cutting-edge decision support tools related to wood supply logistics and forest operations, committed to bridge the gap between advanced research and practical application. Leveraging vast experience and expertise, Creative Optimization today has multiple products on the market, in several geographies, including Woodflow, Timbertrail and Loglanding. Woodflow is aimed at maximizing the value along the entire value chain, from standing forest to mill, and will be used at several levels in the SingleTree project in the different tasks in which Creative Optimization is involved. Woodflow has been widely adopted by major corporate actors in the forest industry, as well as for research and educational purposes, and is being continuously developed to meet evolving to industry needs and explore new applications of its technology.